5 Ways To Identify Your Ideal Client

In order to identify your ideal client, you have to gather information. Watch our latest youtube video on the topic at the following link: 5 Ways To Identify your ideal client,

Find a summary below.

1. Create A Client Avatar
   1. An ideal client avatar is a detailed profile of your ideal customer.
   2. It describes the needs, wants, and pain points of your ideal customer based on comprehensive research.
   3. This is essential to your marketing strategy
   4. Name this client avatar: What name embodies your ideal client?
      1. FYI: The name of our ideal client avatar is Jasmine
2. Identify Their Demographics
   1. Demographics focuses on physical and external factors like listed below:
      1. Age
      2. Income
      3. Locations
      4. Gender
      5. Ethnicity
      6. Marital Status
      7. Education
3. Identify Their Social Habits
   1. These can include such habits as: 
      1. Hobbies
      2. Interest
4. Identify Their Psychographics
   1. Psychographic information focuses on psychological factors such as the following: 
      1. Beliefs
      2. Motivations
      3. Priorities
      4. Attitudes
      5. Aspirations
      6. Values
5. Know their Pain Points
   1. A pain point is something that bothers your ideal customer
   2. It is a specific problem that prospective customers of your business are experiencing.
   3. If you know your clients’ pain point you can speak directly to them so they know they can come to your business to solve the problem.

Watch our YouTube video for a detailed example of a client avatar here.

In conclusion, in order to identify, target, and sell to your ideal client you have to know absolutely everything about them. This ideal client exercise will help you do just that. 

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